Privacy Policy

Kore (“Kore”, “we”, “us”, or “our”) operates the koreinside.ai website and provides AI-powered computer vision and sports analytics services (together, the “Service”). This Privacy Policy explains what information we collect, how we use and share it, and the rights and choices you have. By using the Service, you agree to the practices described here.

1. Information We Collect

We collect information in a few different ways: information you provide directly, information we collect automatically as you use the Service, and information from the game footage our partners and customers submit for analysis.

Information you provide

• Name and job title
• Email address and phone number
• Company, team, club, or organization details
• Billing and payment information (processed by our payment providers)
• Any content you send us through forms, email, or support requests

Information collected automatically

• Device, browser, and operating system information
• IP address and approximate location
• Pages viewed, features used, and other usage and diagnostic data
• Cookies and similar tracking technologies (see Section 5)

Match footage and analytics data

To deliver our core Service, we process video footage and related match data submitted by customers and hardware partners. This may include images of individuals on the field of play and derived data such as player tracking, positioning, and performance metrics. We process this content to generate analytics for the customer that submitted it and act on their instructions.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Service
• Process footage and generate analytics, metrics, and tactical insights
• Set up accounts, process payments, and manage subscriptions
• Respond to inquiries and provide customer support
• Send service updates, security alerts, and administrative messages
• Monitor usage, improve our models, and develop new features
• Detect, prevent, and address fraud, abuse, and technical issues
• Comply with legal obligations and enforce our agreements

3. Legal Bases for Processing

Where required by law (for example, under the GDPR), we rely on one or more of the following legal bases to process personal data:

• Your consent, which you may withdraw at any time
• Performance of a contract with you or your organization
• Compliance with a legal obligation
• Our legitimate interests, where they are not overridden by your rights

4. How We Share Your Information

We do not sell your personal data. We share information only in the following circumstances:

• Service providers — vendors who host our infrastructure, process payments, or provide analytics on our behalf, under confidentiality obligations.
• Partners and customers — where footage or data is submitted through a hardware partner or on behalf of an organization, results are shared with that partner or organization.
• Legal and safety — when required by law, legal process, or to protect the rights, property, or safety of Kore, our users, or others.
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to this Privacy Policy.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to keep you signed in, remember your preferences, and understand how the Service is used. You can control cookies through your browser settings; disabling some cookies may affect how the Service works. We also use privacy-conscious analytics to measure aggregate usage and improve the product.

6. Data Retention

We retain personal data only for as long as necessary to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. Match footage and derived data are retained according to the instructions and contract terms of the customer that submitted them. When data is no longer needed, we delete or anonymize it.

7. Data Security

We use administrative, technical, and physical safeguards designed to protect your information, including encryption in transit, access controls, and monitoring. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work continuously to protect your data.

8. International Data Transfers

Kore is based in the United States, and your information may be processed in the United States and other countries where we or our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction. Where required, we put appropriate safeguards in place for such transfers.

9. Your Privacy Rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal data, to object to or restrict certain processing, and to withdraw consent. To exercise any of these rights, contact us at shubham@koreinside.ai. We will respond within the timeframe required by applicable law. If footage or data was submitted on behalf of an organization, we may direct your request to that organization as the controller of the data.

10. Children's Privacy

The Service is intended for businesses and is not directed to children. We do not knowingly collect personal data directly from children. Where footage of minors is submitted by a customer (for example, a youth academy), that customer is responsible for obtaining any necessary consents, and we process such content solely on their behalf.

11. Third-Party Links

The Service may contain links to third-party websites or services that we do not control. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date above and, where appropriate, provide additional notice. Your continued use of the Service after changes take effect means you accept the updated policy.

13. Contact Us